Here's how franchisees can tap into consumer behaviors using strategic messaging and offers that speak to clients wants and needs.
From analyzing the market and competitors to road mapping, here's how to get the most out of your B2B partnerships with maximum results.
In a world where "easy data" will increasingly evaporate, companies risk spending lots of money on engagements or clicks that don't convert.
These four tips will equip brands to run successful ecommerce businesses and remain competitive in an evolving retail landscape.
Innovation is as much about understanding customer needs as it is about passion, and customer feedback is essential to entrepreneurs. Here are four ways to use customer feedback to improve businesses.
Patron perks lead to long-term loyalty.
Despite the push toward chatbots and technology-driven customer service, nothing can replace determining what your customers want through personal social interaction.
Effective communication with customers has never been more important, especially as we head into economic uncertainty. Remember these five tips when you're talking to your customers.
To weather a recession, focus on your most loyal customers.
Cash may be losing its luster as a payment tender, but it's a 'must have' when it comes to rewards program benefits and will be for the foreseeable future.
Is the right strategy once a month, once a day or somewhere in between? A seasoned exec in the field offers profit-boosting insights.
Acquiring new customers may sound like the pivotal logical marketing goal, but retaining existing ones can generate more profit, if you offer the right incentives.
Customer loyalty is an essential source of revenue for any business. Use these four tips to create a customer loyalty program that will give you the highest return on your investment.