Customer Engagement

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Growing a Business

3 Ecommerce Trends You Need to Know in 2023

This vast and expanding sector is on track to be more relevant and investment-worthy than ever, but what are the key new-year takeaways for digital marketers?

Franchise

How Franchisees Can Use Technology to Change Consumer Behavior

Here's how franchisees can tap into consumer behaviors using strategic messaging and offers that speak to clients wants and needs.

Business Process

How to Develop B2B Partnerships That Grow Your Business

From analyzing the market and competitors to road mapping, here's how to get the most out of your B2B partnerships with maximum results.

Marketing

Redefining Customer Engagement in a World Where Data Privacy Reigns

In a world where "easy data" will increasingly evaporate, companies risk spending lots of money on engagements or clicks that don't convert.

Growing a Business

4 Pro Tips to Run a Successful Retail Business in 2023

These four tips will equip brands to run successful ecommerce businesses and remain competitive in an evolving retail landscape.

Growing a Business

4 Buyer Engagement Tips for Virtual Sellers

Learn how to capture and maintain buyers' attention during online meetings.

Innovation

4 Ways to Use Customer Feedback for Business Innovation

Innovation is as much about understanding customer needs as it is about passion, and customer feedback is essential to entrepreneurs. Here are four ways to use customer feedback to improve businesses.

Business Solutions

What Bill Gates and Steve Jobs Taught Me About Getting to Know Your Customers

Despite the push toward chatbots and technology-driven customer service, nothing can replace determining what your customers want through personal social interaction.

Growing a Business

5 Things to Remember When Communicating With Customers

Effective communication with customers has never been more important, especially as we head into economic uncertainty. Remember these five tips when you're talking to your customers.

Growing a Business

How to Retain Customers During an Economic Downturn

To weather a recession, focus on your most loyal customers.

Business Plans

Why Giving Cash Back Will Bring Your Customers Back

Cash may be losing its luster as a payment tender, but it's a 'must have' when it comes to rewards program benefits and will be for the foreseeable future.

Growing a Business

How Often Should You Email Your List? Here Are 5 Deciding Factors You Need to Know.

Is the right strategy once a month, once a day or somewhere in between? A seasoned exec in the field offers profit-boosting insights.

Marketing

5 Proven Customer Loyalty Programs That Pay Actually Off

Acquiring new customers may sound like the pivotal logical marketing goal, but retaining existing ones can generate more profit, if you offer the right incentives.

Marketing

Customer Loyalty Is Your Holy Grail for Success. Here's How to Cultivate It.

Customer loyalty is an essential source of revenue for any business. Use these four tips to create a customer loyalty program that will give you the highest return on your investment.