Marketing Strategies

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Marketing

5 Ways ChatGPT Will Impact Digital Marketing

ChatGPT is creating ripples across the digital landscape right now. Here are five ways it can benefit your ads, campaigns and marketing strategies.

Marketing

3 Ways AI is Changing How Startups Build Their Brand

AI is making major headlines and touting more and more use cases in 2023. Here are three ways in which startups can leverage AI to build a brand that stands out.

Marketing

How Data Can Improve Outdoor Advertising

Organizations that use data-driven insights to inform their outdoor advertising strategies typically experience a 10% to 30% improvement in overall marketing performance.

Science & Technology

Artificial Intelligence is Revolutionizing Marketing. Here's What the Transformation Means for the Industry

Artificial intelligence technology is changing how marketers reach and engage customers. From programmatic advertising to data analysis, AI can help marketers do a better job, but this rapidly evolving field also raises concerns and uncertainties.

Social Media

3 TikTok Trends Brands Should Pay Attention To

Trends on TikTok shift as quickly as they begin, and content creators must stay agile and on top of what's hot if they hope to make money from their profiles. Here are a few trends to pay attention to.

Marketing

6 Powerful Brand Storytelling Tips For Marketers

Using storytelling as a marketing tool effectively engages a target audience and establishes a connection with them. The following six tips will help marketers tell compelling stories that impact their bottom line.

Marketing

The Beginner's Guide to Creating a Successful B2B SEO Campaign

Here's everything you need to know about creating and executing a successful B2B SEO campaign.

Marketing

How to Make Your Content 300% More Effective While Also Saving Time and Money

Repurposing content is a cost-effective and time-efficient way to maximize the value of your content marketing efforts.

Marketing

Will ChatGPT Become Another Race to the Bottom in Marketing?

ChatGPT may be entering into a lasting category of functionality that marks its creation as a watershed moment.

Marketing

7 Predictions for How Brands Will Use Virtual Influencers to Connect With Consumers in 2023

Here are seven predictions for how brands will harness the power of virtual influencers in 2023.

Growing a Business

The 3 Cold Email Frameworks I Use to Book 1000+ Meetings Every Year

Here are the three cold-email frameworks that I use to book 1000+ appointments a year, without spamming and done in less than 15 minutes a day.

Social Media

6 Social Media Content Strategies That Will Transform You From An Unknown to a Trusted Authority

Establishing yourself as an expert on social media can be daunting, but it is possible with the right content strategy and dedication.

Marketing

The Unexpected Rise of Micro-Influencers and Their Impact on Marketing

Here's how micro-influencers were able to make a place of their own in the digital space

Marketing

3 Crucial First Steps You Need to Take to Nail Your PR Strategy

You don't need a fancy (read: expensive) firm to give you the goods. The best strategies take place in-house and are free to start.

Marketing

5 Mistakes To Avoid in Your Digital Marketing

Don't fall for flashy and ungenuine marketing fails. If you avoid these five common pitfalls in digital marketing, you will find branding success.